Keane Fractional CFO

Runway you can defend. Board decks you can stand behind.

I am Rowan Keane. I work as the part-time CFO for seed-stage B2B SaaS companies between roughly $200k and $3M ARR — founders who have closed a priced seed, have no finance hire yet, and now owe a board real numbers every quarter.

I build the model, set the runway plan, and write the board pack. Then I sit with you while you present it.

Book a 30-minute intro call See engagements and pricing

You probably recognise at least two of these

  • A spreadsheet nobody trusts

    Someone built it during the raise. Three tabs are stale, the headcount plan disagrees with payroll, and the founder is the only person who knows which cell to change. So nobody changes it.

  • A board deck rebuilt from scratch every quarter

    Four evenings of copy-paste, numbers that don't tie to last quarter's slide, and a metrics page assembled the night before. The board notices the seams before you do.

  • A runway number that moves weekly

    Nineteen months on Monday, fourteen by Thursday, because the new AE start date and the annual insurance bill were never in the plan. Hard to make a hiring decision on a number like that.

None of this means you did anything wrong. It means the finance function that got you through the raise is no longer the one the company needs.

What you get

  • One model, driver-based

    Bookings, hiring, and cash in a single file with documented assumptions. Built in the first three weeks. You can change a start date or a win rate and see the runway move in one click — and so can your board.

  • Monthly close summary

    Delivered by the 12th business day: cash, burn, ARR movement, plan versus actual, and a short written note on what changed and why. Two pages. Written for founders, not accountants.

  • Board pack, quarterly

    A consistent deck that carries forward quarter to quarter — metrics, cash, plan revisions, and the two or three decisions you actually want the board to weigh in on. Draft to you eight days before the meeting.

  • A standing hour every week

    Same slot each week. Pricing questions, a comp band, a vendor contract, whether you can afford the second sales hire in March. Between calls I answer email inside one business day.

How engagements are scoped and priced

The short version of my record

Years in finance seats
16
Companies supported
31
Financings prepared for
19 rounds, seed through Series B
Typical client ARR
$200k – $3M

Two of those years were as VP Finance at a Series B infrastructure company, and four as the first finance hire at a vertical SaaS business that went from $900k to $11M ARR. The rest is fractional work. More on the background.

What clients say it changed

We went into our Series A data room with 27 months of clean monthly actuals and a model that survived three hours of diligence without a single rebuild. The lead partner said it was the tidiest seed-stage file she'd seen that year. Term sheet in five weeks.

Priya Raman, co-founder and CEO, Lattice Freight (logistics SaaS, $2.1M ARR)

Rowan found $214k of annual spend we'd stopped using — two overlapping data vendors and a support tool on 40 unused seats. That bought us four months of runway and let us keep the second engineer we were about to cut.

Daniel Okonkwo, founder, Hemlock Analytics (compliance SaaS, $740k ARR)

Fit check

I would rather tell you no in the first call than three months in.

This works well if

  • You have a board that expects numbers

    A priced seed or a large angel round, an institutional lead or two, and a quarterly meeting on the calendar. That deadline is what makes the work stick.

  • Someone is already doing the bookkeeping

    An outsourced accounting firm or a part-time bookkeeper keeping the ledger current. I work on top of clean books — I don't produce them.

  • A founder will be in the room

    The weekly hour is with whoever owns the plan, usually the CEO. Delegating this to an EA and a shared inbox does not work.

Hire someone else if

  • You need bookkeeping or tax filings

    I don't close the books, run payroll, or file returns. I'll introduce you to three firms I trust and review their work.

  • You want someone to raise the round for you

    I build the model and prepare the data room. Founders run the process and tell the story. If you want an intermediary, that's a banker, not a CFO.

  • You are past roughly $8M ARR

    At that point you need a full-time finance lead and an analyst, not two days a month. I'll help you write the job spec and sit on the interviews.

Start with a call

Thirty minutes. Bring your current model, your last board deck, or nothing at all. I'll tell you what I'd do first, what it would cost, and whether you need me at all. No deck, no follow-up sequence.

Email or call and you'll hear back within one business day, US or EU hours.

Book an intro call

hello@example.com · +1 (604) 555-0142